arthesia worked directly with Swiss Re's
executive board to define the company in
an unconventional and precise way.
The product was a "Corporate Story" - a
nucleus for all identity and communication efforts. It transformed Swiss Re's com-
munication from being an overhead to a resource by serving as a driver of change
that allowed the company to become more marked-focused.

arthesia ulimately influenced the creation
of Swiss Re's Centre of Global Dialogue in
Rüschlikon near Zürich, a platform created
for though leadership and key marketing
initiatives.