arthesia worked directly with Deutsche Bank's
executive board, from strategy development,
to content creation, design, production and
operations, to develop a solution. The product,
named "Global E World", included a sectet
pavilion in Frankfurt that housed workshops
and events fostering "e-readiness", and pre-
sented a corresponding virtual environment.
"Global E World" led to an 8% share price in-
crease according to a Deutsche Bank analysis,
and after gaining international attention was
later extended to the "Lab 9" idea for long-
term dialogue and innovation platform for
the entire bank.