arthesia worked with relevant stakeholders from state agencies, marketing organizations and private organizations to develop profound and sustainable change to Zürich`s image.

The product, named “Zürich Themeworld” was created from a strategy that shifted the perspective of regional development from a patchwork of individual deals to one strategically defined process to fully capitalize what different stakeholders bring to the table. It successfully united the stakeholders behind one “story.”

As an innovative and unique branding process, “Zürich Themeworld” was immediately featured in the Financial Times. arthesia also defined an integrated implementation process, and continually supervises all projects related to “Zürich Themeworld.”