arthesia worked exclusively with Volkswagen's
executives to lead in the strategy, concept
creation and art direction of "Autostadt",
a "corporate brand experience destination"
in Wolfsburg, Germany. Featuring a museum,
a centre where customers can pick up news
cars and take tour through the factory, and
pavilions for each manufacturer in the Volks-
wagon group, "Autostadt" is a worldwide
communication and brand platform acclaimed
for its size, impact and value-creation.
It served as a change engine to align internal
company vision, and as a communication
platform to provide dialogue surrounding this
vision to stakeholders.

arthesia continues to influence the projects
designers and producers in "Autostadt" dev-
elopment, growth and refinement.